Articles by Philip

Philip writes regularly in a number of business journals including 'The Grocer', 'Accountancy Age', 'The Times', 'The Reader's Digest', 'Adline', 'Marketing', 'Winning Edge', 'Dentistry' and 'Pharmacy'. Here are some of his most recent articles:

• Customer Service
  • Customer Service and How to Deliver it [PDF 22.0 KB]
  • Selling, Persuasion and Service [PDF 23.5 KB]
  • Superior Service ~ what it is and how to deliver it [PDF 23.0 KB]
  • Excellent customer service is all about standards [DOC 28.0 KB]
  • The Psychology of queuing in supermarkets [DOC 32.5 KB]
  • The 'secrets' to excellent customer service [PDF 99.0 KB]
  • Service Excellence, The Broken Windows Theory and The Survival of the Fittest [PDF 49.0 KB]
• Marketing
  • Marketing and Harry Potter marketing [PDF 26.0 KB]
  • Marketing and Premium Pricing ~ How to persuade people to pay more [PDF 34.5 KB]
  • Marketing and the Cola War [PDF 28.0 KB]
  • Marketing and the role of the A380 Airbus [PDF 29.0 KB]
  • Branding, Positioning and The Importance of Saying 'No' [PDF 22.5 KB]
  • Expensive is nice OR how to hold high prices [PDF 35.0 KB]
  • The perfect presents for Christmas [PDF 29.5 KB]
  • The psychology of buying and selling [PDF 34.5 KB]
  • The Role of Incentives [PDF 35.5 KB]
  • The Role of Incentives 2 [PDF 28.0 KB]
  • Marketing vegetarianism to meat eaters [DOC 34.0 KB]
  • The psychology of the mystery gift [DOC 27.0 KB]
  • How to be Creative in Tough Times [PDF 50.0 KB]
• Motivation
  • Motivation and How To Motivate Your Own people [PDF 27.5 KB]
  • Motivation and passion [PDF 22.5 KB]
  • How to keep your customers loyal [PDF 27.0 KB]
  • Motivating employees ~ how to do it [PDF 22.0 KB]
• Persuasion
  • Persuasion and how clients choose you [PDF 31.5 KB]
  • Persuasion and Influence ~ The five keys [PDF 31.5 KB]
  • Persuasion and Influence ~ Top Tips to be more liked by more people [PDF 26.0 KB]
  • Persuasion and Influence in Relationships ~ Three Great Things To Say [PDF 28.5 KB]
  • Persuasion and Public Speaking ~ How to create the right impression and be memorable at a conference. It's as easy as ABC. [PDF 28.5 KB]
  • Persuasion, Influence and 'The Rules for Discounting' [PDF 28.5 KB]
  • Do you want something with that [PDF 27.0 KB]
  • How People buy emotionally and justify logically [PDF 29.0 KB]
  • How selling, persuading and influencing work [PDF 37.5 KB]
  • Make your buyers sad [PDF 26.5 KB]
  • Selling without sounding like a salesman [PDF 29.5 KB]
  • Presentations and why PowerPoint doesn't work [DOC 31.0 KB]
  • Sit up and Take Note ~ How Your Body Language Affects What You Leanr [PDF 73.0 KB]
• Relationships
  • Relationships – how they work and how to work at them.doc [PDF 41.0 KB]
  • Relationships and how to improve them.doc [PDF 29.0 KB]
  • Relationships with patients and The Role of 'T.L.C. [PDF 32.0 KB]
  • Business Relationships ~ The Key [PDF 27.5.0 KB]
  • Client Relationships and how to nurture them [PDF 28.5 KB]
  • Constructive Criticism and how to deliver it [PDF 28.5 KB]
  • The benefits of matching customers' words [PDF 22.0 KB]
  • The psychology of asking for help [DOC 31.5 KB]
  • First impressions and the likelihood of friendship [DOC 23.0 KB]
  • Familiarity Really Does Breed Contempt [PDF 48.0 KB]
  • Is Interpersonal Attraction a Self-Fulfilling Prophesy? [DOC 77.0 KB]
• Success
  • Success in Business. An Interview with Philip Hesketh by Marketing magazine [PDF 24.5 KB]
  • Success in Interviews ~ how to answer the three most commonly asked at interview [PDF 27.0 KB]
  • Success in Negotiation and the Real Meaning of WIN WIN [PDF 27.5 KB]
  • Success, faster horses and BlackBerries [PDF 22.5 KB]
  • An Interview with Philip Hesketh by Kurt Jacobs of Adline [PDF 32.0 KB]
  • An Interview with Philip Hesketh by the 'Yorkshire Post' [PDF 22.5 KB]
  • Happiness and how to have happiness through purpose and a pleasure [PDF 27.5 KB]
  • How to be successful in business (or 'winners never stand still') [PDF 22.5 KB]
  • How successful businessmen make decisions [PDF 23.0 KB]
  • Eyes on the Prize or Nose to the Grindstone? [DOC 23.0 KB]
  • It's the experience that makes you happy [PDF 71.0 KB]
  • Leaders and How They Emerge [PDF 48.0 KB]
  • Why Dissent is Vital to Effective Decision-Making [PDF 76.0 KB]